If there is a product that can be sold perfectly in the summer, it is a cool inflatable toy.

　　Inflatable toys-the perfect summer product

　　What do I mean by inflatable toys? I'm talking about beach balls, pool loungers, drink holders, sports games, and anything you can take to the beach, pool or park and blow it up with your own mouth. Let me take 12 carbonated drink holders as an example. These bad boys are made of environmentally friendly PVC, and they have various interesting shapes and features.

　　So, why do beach inflatable products like this sell well? When you land in an inflatable plane, you can easily start a low-risk business. This is a seasonal niche market. However, due to the direct shipping model, you do not need to keep inventory of inflatable products in spring, autumn and winter. Just start your online business in the summer and start selling. But this product is not limited to the summer in the United States. You can make quick sales to get customers back to your store in the colder months. Once summer comes again, just set the price of the inflatable equipment at the usual price. And please don’t forget that winter is in the northern hemisphere and summer is in the southern hemisphere.

　　Marketing inflatable toys: blogs, pictures and influencers

　　Therefore, in theory, you can sell these products online throughout the year. Speaking of sales, this niche market is a good choice for your online store because it brings a lot of positive impact and you can communicate with your audience. This lightweight product does not need to be carried in a suitcase, and due to its convenient size design, ePacket can also be shipped quickly. This means that customers in the US can enjoy faster delivery times. Most importantly, inflatable toys go hand in hand with fun, sun, sea or swimming pool. In other words, everyone wants more vacations. With this in mind, marketing inflatable product lines should not only be a pleasure for your customers, it should also be a pleasure for you. Find product images that convey blue sky and sunshine. When you improve your customers’ lives, they will be happy and more likely to make a purchase. The blog of your online store is a great way. You can post content about summer activities, such as how to plan your ideal summer vacation, or suggest playing unique games during a picnic in the park. No matter what the theme is, as long as it is related to summer vacation, you can cleverly include products in your content.

　　SEO (Search Engine Optimization) is very convenient when creating a blog for a store. Facebook ads are ideal for inflatable products and the like. Bright and vivid images that people will have a good time on vacation will immediately arouse the emotional response of the audience. For merchants using Shopify, Burst, an image purchasing platform, will have a large number of exquisite inflatable toy images, you can use them in the store, and they are also free. Such fascinating pictures seen on Facebook encourage potential customers to make impulse purchases.

　　People relax on inflatable toys in the water

　　This is another professional tip for this seasonal niche. People like to share photos from summer vacation. Therefore, encourage shoppers to include your product in their social media posts. You can display this content on your homepage. This is the so-called social proof, and it basically means that your customers are doing some marketing for you. This makes it truly valuable because it does not come from you, but from your customers. When shoppers see that previous customers like your product, it will make your visitors feel that there is a community around your brand and that your brand can be trusted. One way is to create a customer recommendation program. Offer your customers discounts to promote your inflatable products on your Instagram, and then the word will spread from there.

　　Influential people on social media. Instagram influencers like to add such eye-catching products to their feed. Send some free samples to internet celebrities living by the sea and ask them to mark whether you like your product in their photos, and you are all ready to engage in low-risk, labor-saving social media activities that will attract people’s attention. Your product. If you want to know what kind of revenue this product can bring, then let me tell you. The profit margin of inflatable products is very high. The price of an inflatable basketball hoop is less than US$20 and can be sold for US$65 to US$80. Just remember to price your products. Including marketing expenses and other expenses (if any), you will be able to make money safely.